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When Online Creation Creates Offline Revolution

These are not just online competitions but a massive drive to gather Gujarat’s cultural, social, and educational data and heritage treasures. With prize money exceeding Rs 10 crore, these contests are poised to break records and drive Gujarat’s cultural revolution.

The story of “Mom” will mark a new chapter in Gujarati storytelling. Every relationship will have a tale to tell, rekindling people’s connection with their roots. This journey will be unforgettable.

From modern Bhavai performances in village squares to mobile ground tours, this campaign is a revolutionary leap into Gujarat’s cultural future.

Online Competition

Let’s Create Something Viral

Given the right themes and platform, Gujarati creators can go more viral than ever. With 504 online competitions and Rs 7.56 crore in prizes, Gujarat’s youth are set to explode with creativity over the next 14 months.

With 36 competitions monthly, across 12 categories and 3 topics, you’re invited to create impactful content. In this smartphone age, creativity plus tech is the formula for viral content. Are you ready for this mega content creation ride?

Varta Mummy

Ek Hato Chako...

When a mother begins a story, it’s not just about the tale but also about how it’s told. This isn’t just a contest; it’s a tribute to every relationship that nurtured children through storytelling and moral guidance.

Explore the magical world of Generation Alpha and Beta through stories. Will only mothers narrate? No! Every relative can share tales. If mothers are nature’s best storytellers, this competition is a celebration of that gift.

Green Campaign

1 Tree for Nature, Culture & Sister

Under this campaign, iconic cultural forests will be planted in every village. On Green Raksha Bandhan, every brother will pledge to grow and nurture a tree in honour of his sister, inspired by the divine Garva Girnar.

When human emotions blend with nature and culture, the world’s most creative green campaign is born. Here, not only trees but also emotional connections will be planted and nurtured—a true revolution of culture and relationships through nature.

Ground Tour

Let’s Connect with the Real Heroes of Our Roots

Gujarat is India’s growth engine. Gujarat’s soil yields innovators who transform the nation’s trajectory. This ground tour will uncover why Gujarat continues to produce such leaders.

Together, we will meet unsung heroes—not always famous, but impactful. Covering 15 regions and 7.5 lakh km, this journey will uncover inspiring stories and secrets from Gujarat that few have known before.

Modern Bhavai

When Art Performs, Revolution Happens

This is not just an event but a revolution in performance. Where drama and art leave the stage and take to the village streets. No spotlights, no auditoriums, just the lanes of Gujarat as rehearsal space.

Here, art won’t just entertain. It will awaken you, challenge your thoughts, and stir your soul. From 1- to 12-minute acts, nine powerful Nukkad Nataks, running every 15 days from 15 August, for a whole year, with changing themes, 25 modern Bhavai shows in total.